Marketing collateral
Marketing collateral is where a brand truly comes to life in the client's hands, creating a tangible connection to the brand. Whether it's a straightforward direct mailer, an engaging swag bag, or a sophisticated promotional box, I go beyond just design. I collaborate on brainstorming ideas and sourcing materials to ensure every piece delivers maximum impact and value for the client's investment.
Verdant Formulas
Verdant Formulas sought a brand identity as pure and straightforward as their products. They envisioned a clean and minimalistic design to echo their commitment to simple, high-quality ingredients—coconut or hemp oils paired with meticulously extracted hemp CBD isolate. I had the opportunity to guide their brand through every stage of development, from conceptualization to final packaging. This included crafting their website, designing print advertisements, creating email templates, and developing promotional materials and wholesale print collateral. Each element was carefully designed to reflect Verdant Formulas' dedication to purity and simplicity.
Whole Foods Market - Southwest Region
Here are some highlights from my time with Whole Foods Market Southwest Region, where I had the privilege of leading several exciting projects. These included designing materials for new store openings, crafting product-driven promotions, and organizing team member activities. I collaborated with a diverse range of stakeholders, from global headquarters to store leadership, to bring these initiatives to life.
Wizard's Brew
Introducing Wizard’s Brew: a revolutionary solution for combating indoor plant and crop pests with the natural power of essential oils and soap. Designed specifically for cannabis growers, this eco-friendly formula boasts a minimal ingredient list and can be safely used up until harvest time. It’s an effective, non-toxic alternative that respects the environment while ensuring your plants stay healthy and pest-free.
For this project, I developed a complete branding and marketing strategy, including eye-catching packaging, engaging print ads, and comprehensive marketing collateral such as promo boxes, informational booklets, and brochures. Additionally, I crafted dynamic digital ads and social media campaigns. The goal was to create a vibrant, approachable brand identity that emphasizes the product’s environmental friendliness and all-natural composition, proving that “pesticide” doesn’t have to be a dirty word.
Gulfstream Aerospace
While working at Gulfstream Aerospace, I had the opportunity to design a series of holiday cards for various global celebrations. These cards were crafted for the sales team to send to clients worldwide. I collaborated with vendors to create these distinctive cards, incorporating intricate die cuts and elegant foil stamping.
Our efforts were recognized with local Addy Awards in Savannah, GA, celebrating the creativity and craftsmanship of the designs.
