branding
Branding design is the heartbeat of any successful business, shaping how a company is perceived and experienced. At its core, branding is more than just a logo or color palette; it's about creating a cohesive and compelling identity that resonates with your audience. From crafting distinctive logos to developing comprehensive brand guidelines, I specialize in designing brand identities that not only capture your company's essence but also elevate it in a crowded marketplace. My approach blends creativity with strategic thinking, ensuring that every visual element aligns with your brand’s values and goals. Let’s work together to build a brand that stands out and leaves a lasting impression.
Evo Entertainment
The team at Evo had a bold vision to transform the small town of Kyle, TX, into a hub of diverse entertainment. I had the exciting opportunity to help bring that vision to life with a brand that matched their ambition. Their goal was a modern, playful brand that captured the essence of fun and entertainment.
I extended this dynamic branding across menus, brochures, signage, and a website, creating a cohesive and engaging experience. The highlight of the project was stepping into the finished venue, where the vibrant aesthetic I designed came to life, turning Evo into the ultimate epicenter of entertainment.
Read more here.
Verdant Formulas
Verdant Formulas sought a brand identity as pure and straightforward as their products. They envisioned a clean and minimalistic design to echo their commitment to simple, high-quality ingredients—coconut or hemp oils paired with meticulously extracted hemp CBD isolate. I had the opportunity to guide their brand through every stage of development, from conceptualization to final packaging. This included crafting their website, designing print advertisements, creating email templates, and developing promotional materials and wholesale print collateral. Each element was carefully designed to reflect Verdant Formulas' dedication to purity and simplicity.
Fox & Nug
As Fox & Nug evolved from a publication firm to a cutting-edge marketing agency, a rebranding effort was essential. This female-led agency sought a brand identity that combined femininity with sophistication, tailored to resonate with their cannabis-focused clients.
The new design embraced a sleek black-and-white color palette, emphasizing elegance and simplicity to ensure that their expert photography, design, and video work remained the focal points. The rebrand aimed to elevate Fox & Nug’s image, moving beyond the traditional “head shop” aesthetic to appeal to a broader and more discerning audience.
Wizard's Brew
Introducing Wizard’s Brew: a revolutionary solution for combating indoor plant and crop pests with the natural power of essential oils and soap. Designed specifically for cannabis growers, this eco-friendly formula boasts a minimal ingredient list and can be safely used up until harvest time. It’s an effective, non-toxic alternative that respects the environment while ensuring your plants stay healthy and pest-free.
For this project, I developed a complete branding and marketing strategy, including eye-catching packaging, engaging print ads, and comprehensive marketing collateral such as promo boxes, informational booklets, and brochures. Additionally, I crafted dynamic digital ads and social media campaigns. The goal was to create a vibrant, approachable brand identity that emphasizes the product’s environmental friendliness and all-natural composition, proving that “pesticide” doesn’t have to be a dirty word.